About Us

Who are we?

Here's a little bit about us..

We're an online magazine from the Gold Coast of Australia, as our name suggests. We set out a little over a decade ago to share the great people, places, and stories of our city. We've since grown to become a nationally read source of news & entertainment for over 80,000 people.

We're proud to be locally owned and independent, with a team of local and international writers providing great content and great experiences.
Launching in 2007 as the countries first digital publication, we've continued a tradition of being a leader in the media sector with our frequent innovations and coverage.

Who are our great readers...


Our readers are a great bunch of people if we do say so ourselves; they are a diverse bunch mainly located here on the Gold Coast or South East Queensland but with tens of thousands situated in over 5000 cities around the globe.

They have many interests, including Tech, Music, Travel and Fashion and one thing in common, they actively seek out new experiences and like to stay informed and up to date with what's on, what's new and who's going where. 

We take pride in creating and sharing intelligent and engaging experiences for our readers from all over the globe. You can find out some more information non our readers below also.

 

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Spending Habits

Our Readers are consumers of Fashion, Entertainment, Tech and Dining & Takeaway with the 93% of our users having made a purchase online in the past 30 days.

Location

The majority of our readers are located in South East Queensland with 53% located in Gold Coast & Brisbane, however we have readers in 180+ countries & 5000 cities

Demographics

Our readers are a made up of a diverse & multi cultural & successful individuals with 48% female and 50% male and 65% taking part or completed some form of higher education

Interests

They love to Travel, Shop in Store or Online attend Live Music & Festivals and own the latest in Tech and have made plans from editorial or online reviews within the last week

Income

The average income of our readers sits around 70k to 120k and they are likely to spend a minimum $100 a week on non essential experiences or products.

Loyalty

Something our readership takes seriously is loyalty and they are likely to frequent favourite establishments, purchase the same brands and read the same publications.

Images used on this site have featured in recent magazine articles or campaigns and credits can be found accompanying those stories, statistics and data mentioned on this site has been collected from tracking data like Google Analytics and Social Monitoring Services and our Annual Readership Survey.
If you would like to request further information on this data or image usage please email [email protected]